Thank you for visiting us online.

SportsWar is a new-media organization built on a foundation of college sports fans’ emotional ownership: every college sports fan deserves a site to call HOME.

Each team website is unique, passionate, and comprehensive in providing unparalleled richness, depth of content, and partisanship.

Every site in the SportsWar coalition is its own special community and brand that belongs to its fans, ultimately being the mecca for fan interaction and exclusive content.

Calculated on annual average

Reach and Frequency

• Unique Viewers (Monthly Average) - 30,000
• Page Views (average per month) - 5,000,000

• 97% male audience
• 59% of male population is between the ages of 21–34; 34% is between the ages of 35-55
• 31% have an annual household income of $100,000 or more
• 80% are business professionals, proprietors, or managers
• 43% are interested in new job/career opportunities
• 77% plan to travel for business in the next 12 months
• 83% are college graduates; 38% have a post graduate education
• 85% are married; 74% have children
• 71% own their own home
• 20% plan to buy a new home in the next 12 months
• 80% currently own investments
• 64% plan to buy stocks/mutual funds in next 18 months
• 88% access the Internet through Broadband (high-speed)
• 97% have purchased something over the Internet in the past 12 months
• 95% plan to purchase something over the Internet in the next 12 months

Over the next 12 months:

• 38% will purchase a car
• 80% will purchase sporting goods/apparel
• 77% will purchase airline tickets
• 54% will rent a car
• 70% will book a hotel
• 83% will purchase clothing
• 76% will purchase music/books
• 75% will purchase electronics
• 51% will purchase computer hardware
• 52% will purchase computer software
• 40% will purchase household appliances
• 7% will purchase a recreational vehicle
• 7% will purchase a pool/spa/hot tub
• 24% will purchase insurance (life, auto, etc.)
• 9% will purchase a club membership
• 22% will purchase golf equipment
• 21% will purchase fishing/hunting equipment
• 43% will purchase video/computer games
• 77% will purchase sports tickets
• 57% will purchase theatre/concert/other event tickets
• 37% will purchase internet service
• 26% will purchase satellite TV
• 27% will purchase cable TV services (DVR, HDTV, Digital)
• 12% will purchase or rent a vacation property
• 27% will purchase automotive products
• 24% will do a major home improvement
• 20% will purchase pet supplies