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SPORTSWAR is a National network of highly engaged, online collegiate sports communities. Our network is comprised of a multitude of individually branded properties, each representing THE community and/or media source for their respective market. Each property is integral to the fan experience and greatly enhances this never-ending passion through information, analysis and most importantly through communal dialog/networking.
SportsWar provides unique sponsorship opportunities to businesses that best represent the potential for a successful relationship with our community members. Our approach is different in that we make it abundantly clear in a direct and honest way that your company's commitment of sponsorship dollars is what enables the site to continue existing and improving into the future. Your message is woven into the fabric of the communities in such a way that the community member ultimately wants to reciprocate and support the sponsor.
Website Statistics
Calculated on annual average
Reach and Frequency
- Unique Viewers (Monthly Average) - 1,900,000
- Page Views (average per month) - 124,000,000
Demographic Profiles
- 95% male audience
- 37% of male population is between the ages of 21-34; 43% is between the ages of 35-55
- 47% have an annual household income of $100,000 or more
- 80% are business professionals, proprietors, or managers
- 38% are interested in new job/career opportunities
- 75% plan to travel for business in the next 12 months
- 87% are college graduates; 38% have a post graduate education
- 72% are married; 44% have children
- 79% own their own home
- 14% plan to buy a new home in the next 12 months
- 90% currently own investments
- 67% plan to buy stocks/mutual funds in next 18 months
- 85% access the Internet through Broadband (high-speed)
- 95% have purchased something over the Internet in the past 12 months
- 94% plan to purchase something over the Internet in the next 12 months
Purchasing Profiles
Over the next 12 months:
- 32% will purchase a car
- 82% will purchase sporting goods/apparel
- 73% will purchase airline tickets
- 49% will rent a car
- 80% will book a hotel
- 87% will purchase clothing
- 76% will purchase music/books
- 70% will purchase electronics
- 40% will purchase computer hardware
- 47% will purchase computer software
- 38% will purchase household appliances
- 4% will purchase a recreational vehicle
- 5% will purchase a pool/spa/hot tub
- 23% will purchase insurance (life, auto, etc.)
- 11% will purchase a club membership
- 34% will purchase golf equipment
- 20% will purchase fishing/hunting equipment
- 35% will purchase video/computer games
- 83% will purchase sports tickets
- 60% will purchase theatre/concert/other event tickets
- 35% will purchase internet service
- 16% will purchase satellite TV
- 32% will purchase cable TV services (DVR, HDTV, Digital)
- 30% will purchase or rent a vacation property
- 26% will purchase automotive products
- 24% will do a major home improvement
- 40% will purchase pet supplies
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